Posted by: cochinblogger | May 16, 2010

Crazy Newspaper Headline: Ad between Balls

Reading the venerable newspaper The Hindu today, I ran into the following headline:

This was in the national news section. Ad between balls? My first thought was: Whose balls? 🙂 Was this about some controversial, vulgar ad? The first line of the article began with “advertisements between two balls,” which intensified the foregoing train of thought. It was only upon further reading that I realized this was about airing ads on TV between bowlers’ deliveries; the context was cricket.

True, newspaper headlines should be short and snappy, but not so short and so snappy that comprehension suffers; on the sports page, the headline may have been just about OK, but not in the general news section. Ad between balls? Ugh! Perhaps “ad between bowlers’ deliveries” would have been clearer, albeit at the expense of precious space.

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  1. lol… had the sam ereaction when i read th epaper. im sure someone on the inside was having his share of fun 😉

    • I’m glad I was not alone. By the way, I misread your “ereaction” as “erection” at first. 🙂 Another reason to get one’s spelling right online, eh? 🙂

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